Design Guidlines



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Adobe PDF's file format is preferred but we accept the following file formats: .TIF, .JPG, .PDF, .PS, .EPS and .PSD.

CMYK Color Mode:

To avoid colors shifting we suggest submitted files in CMYK mode. If your files are submitted using any other color standard, such as RGB or Pantone, they will be converted to CMYK. Sometimes conversion from one color standard to another may cause colors to shift.

Outlined Fonts:

When submitting EPS or PDF files to us, you must convert your fonts into outlines. Outlining eliminates the need to send fonts along your files, while maintaining a nice, crisp typeface. You must supply ALL fonts used in your layout as we may not have them in our font collection. If you do not supply fonts, you may be asked to resubmit or we may be forced to substitute them.

Rich Black:

When you want an area of solid black within a document, 100% black (K) will not result in a solid, saturated black. Instead, use Rich Black, as represented by C:50% / M:40% / Y:40% / K:100%.


Any time an image or color is printed to the edge of a page, it must extend at least .125" beyond the final dimensions of your job to allow for cutting variation.

Printing with borders:

When using a border in your artwork, it is essential that your design use at least .25" of white space from your border to the cut line to maintain a symmetric appearance.

Minimum Line Thickness:

If you are using a line border, be sure to make the line at least .25 pt. thick to assure it prints correctly.


Low Resolution Images:

Raster graphics such as TIFF's and JPEG's must have a resolution between 300 and 355 dpi (dots per inch). Images with a resolution less than 300 dpi will most likely reproduce poorly on the printing press.

File Type:

Our production process is such that Adobe PDF files are the preferred file type to output your jobs from. However, we can print from any of the major professional design and layout programs on either PC or Mac platform. WE CANNOT ACCEPT FILES IN Quark or Adobe InDesign, be sure to export Quark and Indesign into EPS or PDF, a $75 charge will apply for files sent in Quark or InDesign.

Compressing Files:

During transfer across the Internet files can get stripped of important code that identifies them as valid TIFF's or EPS's etc. Without compressing your files, you run the risk of sending us incomplete or ‘corrupted? digital files.

Missing Images:

You must supply ALL images used in your layout (we cannot print your order without them). If you do not supply your images, you will be asked to resubmit them.